Daily Deshonnati reaches nook and corner of Vidarbha, Marathwada and Khandesh regions of Central India. This vernacular Marathi language newspaper, has proved a channel of social interaction leading to influence positively the social and political policymaking process in the State. The thought provoking editorials of the daily always plays a vital role in this process. 

Prakash Pohare, the Managing Director and Chief Editor of Daily Deshonnati has exhibited the rare skill of management and organizational set up which is manifested through the commercial success of Daily Deshonnati. When Mr.Pohare took over the daily in 1990, it was an ailing unit. Today Daily Deshonnati is one of the leading dailies of Maharashtra and the largest circulated daily of Western Vidarbha. It was established in 1986 with only one edition. Today it boasts of ten independent editions and spread in 15 out of 35 districts of Maharashtra. According to Audit Bureau of Circulation's survey, Deshonnati has got a net circulation of over hundred thousand copies per day. According to the Indian Readership Survey and National Readership Survey's latest findings, it has got a readership of over one million. Deshonnati is the only daily in Maharashtra, which provides six independent weekly supplements, dedicated to various subjects and catering to every section of the society, throughout the week. Well equipped with ultra modern technology of printing, Daily Deshonnati has always emphasized on the printing quality. It paid rich dividend in the form of national award for excellence in printing. This award was conferred by All India Federation of Master Printers in 2001.While stressing on the excellent printing, the management of Daily Deshonnati always keep it in mind that apart from the quality printing, the best editorial contents  are also important to become the heart throb of the readers. That's why it has always stressed on the news behind the news. Latest and comprehensive coverage, in-depth analysis, down to earth approach to every issue and above all, impartial, free from favour and fearless editorial policy are the characteristics of Daily Deshonnati which not only distinguishes it from the others, but also put it one step ahead of the others. This has made Deshonnati the first choice of the readers. 

Professions have taken many people of this region to various places around the globe. To make it sure that those people always remains in touch with their homeland irrespective of where they are, Daily Deshonnati has launched this portal www.deshonnati.com .The contents are similar to that of the print edition. Additionally as the medium demands, features like online news, opinion polls, letter to editor, mail a friend, photo gallery etc. are provided. This helps to share experiences, opinions and views on wide ranging topics. Easy-to-read layouts, perfect programming and continuous updating has made it the most accessed Marathi portal. 

Being a true follower of Mahatma Gandhi's rural economic model Mr. Prakash Pohare strongly believes that unless and until farmers flourishes, nation can't prosper. To bring this into reality he has designed and launched a movement called GRAMONNATI, which aims at thoroughly uplifting the rural community. In accordance with his commitment towards the farming community Mr. Pohare has started a guidance center for them in the office of the Daily Deshonnati. Moreover he has established an agro-processing unit at Chohatta near Akola. Apart from processing agriculture produce this unit also deals in cotton trading, which has helped to maintain the price level of cotton benefiting the cotton producer farmers.

Being the chief editor of an influential and impartial daily of Central India, Mr. Pohare has a good rapport with the leaders of all the political parties as well as various social movements. Many of them use to make it a point to visit the office of Daily Deshonnati whenever they visit Akola. Mr. Pohare's interaction with the political and social movement leaders has always proved helpful in solving the problems faced by the people from the various sections of the society. Mr. Pohare has been continuously raising the issue of the suicides of the farmers in Maharashtra through Deshonnati. The full credit goes to him that the state government which was earlier reluctant to admit the suicides, today acknowledges the same. 

Mr. Pohare`s interest in community welfare has led him to head a number of social and educational institutions those included Nishant Co-op credite Society which hold the deposite to the turned over 1000 millions. He also heads Akola chapter of the National Association For The Blinds, Maratha Mandal, Nishant Gurukul and Little Star Convent etc. He also holds key positions in organizations such as Jagtik Marathi Chamber Of Commerce and Industries, Deposit Guarantee Corporation, Maharashtra State Co-Operative Credit Societies Federation etc. Mr. Pohare's weekly column `PRAHAR' is very popular amongst the readers. His pen acts like a whip while making a scorching attack against the bad elements in the society. The book titled `PRAHAR', containing his selected articles was recently published at the hands of Mr. Balasaheb Thakrey, the Shivsena suprimo.
His visits to various countries like America, Great Britain, Germany etc has helped to broaden his vision. Wherever there is a vision, success is bound to follow. Mr. Pohare has proved this well proven fact once again. Under his able leadership Daily Deshonnati is making progress by leaps and bounds.